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Jean Patou Perfumes


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Jean Patou revolutionized fashion and couture has never looked back since. Jean Patou was the inventor of sportswear, designing the first cardigan, the first tennis skirt, and the first knit bathing suit. Jean Patou was also the first couturier to use his initials as a stylistic motif. After the 1929 stock market crash, most of his clients could not afford his couture designs, yet he had the incredible daring to launch Joy, the "costliest perfume in the world" -- a gift and creation that would simply provide "Joy" to the world. Joy continues to be one of the most memorable and coveted scents due to its unmistakeable flavour and sensuality.
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