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Manufacturer: Lacoste
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In 1933, the first Lacoste brand name logo was stitched on the front of a garment and was inspired by Rene Lacoste's love of the strength of the crocodile. Since the first launch of Lacoste Fragrances in 1984 Lacoste has rebranded and remodelled to create a fragrance range that has immense and broad appeal, something that is in these times often hard to achieve. Each Lacoste fragrance is distinct but still maintains a brand image, of strength, wearability and creativity and as such is an integral part of the Lacoste brand.
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